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Mastering Marketing - Code
no: M&S-20
Workshop Objectives:
- Showing that marketing is continuing to grow in importance
for all type of communications in all kind of organizations
- Helping employees to understand and appreciate marketing
and their roles in it, also to review how marketing work
Workshop Contents:
You will come away from this workshop with:
- Understanding marketing: getting the most for you and your
organization
- Meeting needs: developing products, services and ideas
- Pricing products: staying competitive while covering your
costs
- Getting noticed: promoting your products in your markets
- Delivering products: putting your customers and products
together
- Researching the market: getting your plan under way
- Mastering marketing: leader’s guide
- Mastering marketing: worksheets
Language and Handouts:
English language
Duration:
15 hours
Who should attend:
New hiring in the marketing department, and anyone who has a product
or service to market for.
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