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Mastering Marketing - Code no: M&S-20

Workshop Objectives:

  • Showing that marketing is continuing to grow in importance for all type of communications in all kind of organizations
  • Helping employees to understand and appreciate marketing and their roles in it, also to review how marketing work

Workshop Contents:

You will come away from this workshop with:

  • Understanding marketing: getting the most for you and your organization
  • Meeting needs: developing products, services and ideas
  • Pricing products: staying competitive while covering your costs
  • Getting noticed: promoting your products in your markets
  • Delivering products: putting your customers and products together
  • Researching the market: getting your plan under way
  • Mastering marketing: leader’s guide
  • Mastering marketing: worksheets

Language and Handouts:
English language

Duration:
15 hours

Who should attend:
New hiring in the marketing department, and anyone who has a product or service to market for.

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